Books · Addison-Wesley, 2004
C++ Coding Standards
101 rules, guidelines, and best practices, written with Herb Sutter. Jolt Productivity Award, 2005.
I happen to agree with the authors that requiring SESE in a coding standard is archaic and no longer appropriate, however there are well-respected members of the C++ community who would very strongly disagree.
Each item is short enough to use in a code review and argued enough to explain why the rule exists. The book has been translated into several languages. ISBN 978-0321113580.